Next thing you know, Georgie bought him his own set. Tom kept it hidden from the seven other dudes he lived with. Sneaking on face cream like it was contraband. Embarrassing? He thought so. Worth it? Definitely.



A few years later, Michael saw Tom mid-routine. He wondered what all the fuss was about. He stole some. Tried it. Boom. Same story. Skincare felt good.



One dude with a secret suddenly became two dudes with a purpose. Both of them loved skincare. But neither dude cared for any particular skincare brand. Everything had “FOR MEN” on the pack and didn’t feel like any guy they’d ever met: too manicured, too self-serious, too jawlined.



So they did something about it and decided to build the brand they actually wanted to buy. They set out to create the best men’s grooming brand on the shelf - and to shatter any old-school stigmas about self-care along the way. For them, it was about way more than just good skincare. Two Dudes was all about bringing like-minded lads together.



Today there are tens of thousands of dudes in on it. All of them keeping it real, all of them quietly looking better for it. United by good products and genuine mateship. Together, they’ve found something the other brands just don’t offer: realness. And it’s only just getting started. From one dudette, to one dude, to two dudes, to thousands and thousands of more dudes.

Tomas & Michael, Co-Founders