Tom (Dude One) noticed his girlfriend Georgie doing this wild thing called skincare one day. Curious, he stole some. Tried it. Boom. It felt good. He’d been missing out.

Next thing you know, Georgie bought him his own set. Tom kept it hidden from the seven other dudes he flatted with. Sneaking on face cream like it was contraband. Embarrassing? He thought so. Worth it? Definitely.

A few years later, Michael saw Tom mid-routine. He wondered what all the fuss was about. He stole some. Tried it. Boom. Same story. Skincare felt good.

One dude with a secret suddenly became two dudes with a purpose. Both of them loved skincare. But neither dude cared for any particular skincare brand. Everything had “FOR MEN” on the pack and didn’t feel like any guy they’d ever met: too manicured, too self-serious, too jawlined.

So the two dudes decided to put some real skin in the game. They set out to create the best men’s grooming brand on the shelf - and to shatter any old-school stigmas about self-care along the way. For them, it was about way more than just good skincare. Two Dudes was all about bringing like-minded lads together.

Today, Two Dudes is a full-blown movement, a community of thousands of dudes dead-set on keeping it real. United by superior products and a sense of genuine mateship. Together, they’ve found something the other brands just don’t offer: realness. And it’s only just getting started. From one dudette, to one dude, to two dudes, to thousands and thousands of more dudes.

See how this works?