Calling all dudes and dudettes✌️

 

This is more than just a job. It's your eCommerce P&L, your DTC engine, and your shot at building the growth function of a brand going global.

 

🚨 Rare Opportunity: Growth Manager

Full time - Christchurch (NZ) HQ preferred, but open to remote NZ or AU.

Want to own the growth engine of one of the fastest-growing consumer brands in Australasia?

We're looking for a growth obsessed digital weapon to own our direct-to-consumer (DTC) channel end-to-end. Paid, creative, website, offers, retention, plus the Growth Calendar that keeps our marketing function in sync.

You’ll be the first senior leadership hire to join Two Dudes. You'll work directly with the founders, own a real P&L, and have a clear path to Head of Growth as you deliver.

Some of our stack: Shopify, Klaviyo, Motion analytics, Replo, Meta Ads, Google ads, and multi-touch attribution tools. If that list reads like home, keep going.

 

Who We Are 👋

At Two Dudes, we're igniting the men's grooming boom.

We make natural skincare, deodorant, haircare, and shaving products that are straight-up, easy to use, and effective. Blending natural NZ botanicals with high-performing active ingredients to help dudes take care of themselves without the crap.

Born in a garage 5 years ago, now on the shelves of 2,500+ stores across NZ & AU, and we're only just getting started.

Our mission? Change men's health one bathroom at a time.

We're not trying to become another grooming company. We're building the most shared men's brand in the group chat.

 

About the Role ✌️

We're hiring a Growth Manager to own the DTC P&L end-to-end.

Paid strategy, creative testing, the website, the offer calendar, retention - the whole engine. You'll direct our specialist partners (media buying, retention, dev) rather than doing everything yourself, but you'll know how every part works so you can call BS.

You'll also own the Two Dudes Growth Calendar. The single rhythm that brings our marketing channels together. Content, paid, retention, brand campaigns, A+ partnership moments: you're the glue that keeps it all rolling out in sync. Performance marketing leads; everything else plugs into it.

Retail is booming with 2,500+ doors and climbing. Your job is to make DTC compound alongside it to ensure mental availability meets physical availability. A paid DTC engine so strong that the brand becomes impossible to ignore at shelf.

You'll report directly to Tom (co-founder) with real authority: budgets, partner arrangements, the roadmap. If you deliver, the Head of Growth role is yours to earn as the business continues to grow - with you at helm building out our growth function.

This is a full-time role, ideal for someone who wants ownership, hates being micromanaged, and has something to prove.

 

What You'll Do 🚂

 

1. Paid Growth & Creative Strategy (35%)

• Own paid acquisition across Meta, Google and emerging channels. Full funnel, maximising contribution margin
• Lead paid creative strategy. Creative is the new targeting, and it's your #1 lever. Brief our content team to deliver winning ads
• Build creative testing systems: hypothesis-driven, isolated variables, relentless iteration (we use Motion analytics)
• Own measurement: blended CAC & MER, branded search lift, post-purchase attribution using KNO Commerce
• Own media buying outcomes - manage our fractional media buyer, you don’t have to push all the buttons, but you do know what to look for. You’ll have authority to shape this as the function matures

 

2. Growth Calendar, Offer Strategy & eCommerce (35%)

• Own the Growth Calendar. Bring paid, content, retention, brand campaigns and A+ moments into one cohesive rollout rhythm
• Be the glue: coordinate our content manager, media buyer, retention agency, co-founders, and partnerships manager. Keep everyone in sync to deliver growth
• Build and own the offer calendar. Bundles, launches, promos engineered to maximise LTV with a channel product strategy works complimentary to retail
• Model every offer on the P&L before it ships. Margin fluency is non-negotiable
• Run the CRO roadmap without handholding. Direct our dev partners to build landing pages, funnels, testing, but without being afraid to roll your sleeves up and execute when required
• Run DTC plays that lift retail: store-locator campaigns, retail promo amplification

 

3. Retention & Lifecycle (15%)

• Own repeat rate, churn, subscription strategy, and obsession over CAC:LTV
• Set Klaviyo strategy end-to-end: flows, campaigns, segmentation - and hold our agency to it
• Brief and manage our retention agency. First-principles strong, execution outsourced

 

4. Systems, Data & AI (15%)

• Bring finance, ops, data, analysis, and systems discipline to growth
• Run dashboards with a weekly reporting rhythm - own our existing system or build your own
• Build AI-assisted workflows and automation across the stack

 

Who Should Apply 🎯

Titles vary wildly across growth. You might currently be a:

• Growth Manager or Digital Manager
• Media Buyer or Paid Performance Manager
• Paid Strategist or Paid Marketing Manager
• Creative Strategist
• Retention Manager
• eCommerce Manager

If you're deep in one of these and hungry to own the whole engine, this is your role. We'd rather back a rising operator with a spike and ambition than a finished generalist.

 

What We're Looking For 🔍

You're someone who:

• Has a broad growth skillset - deep in creative, strong everywhere else
• Holds creative judgment, process, and analytics in one head
• Runs a tight ship. Project management chops to keep a multi-channel calendar and its people on track
• Can model a profitable offer on a P&L, not just ship promotions blindly
• Builds systems without being asked. Nobody project-manages you
• Is AI-native. You build automations and go wider as the tools get better
• Knows how the whole car works. Enough to fix it when it breaks, and to call BS when an agency tells you something that isn't actually best practice
• Has something to prove. Your best work is ahead of you

 

Experience

You've probably driven growth at a DTC consumer brand, or you're the standout at an agency ready to go in-house and own the outcome.

We care about trajectory, hunger, and proof you can move numbers - not tenure. We'd happily back an exceptional operator earlier in their career over a comfortable veteran.

3-6 years in growth, eCommerce or performance marketing is probably about right, but if you're exceptional and earlier in your journey, back yourself and apply anyway.

 

What You'll Get 📈

• Salary: NZ$120,000+ (depending on experience), with a clear performance-based path up
• Bonus opportunities tied to growth targets
• A real path to Head of Growth. Title and comp step-up as you deliver and build the function
• Own the DTC P&L - real authority and accountability
• The first senior hire at Two Dudes. Shape our growth function from day one
• Work directly with the founders
• Remote NZ/AU. Our Christchurch HQ has a desk with your name on it if you want it
• Free Two Dudes products in abundance (obviously)
• Career progression as the business scales internationally

 

How to Apply 🧠

We're not huge fans of bland application processes.

If this role has you excited, complete the application form:

CLICK HERE TO APPLY

 

We'll ask a few questions including:

• Walk us through a growth win you personally drove. What was the insight, what did you do, and what happened to the numbers?
• Which DTC brand is running the best offer or creative game right now — and what would you steal for Two Dudes?
• Tell us about a time you pushed back on an agency or "best practice." What did you do instead?

Attach your LinkedIn profile, and CV at the end (cover letter optional).

Shortlisted candidates will complete a small practical task - a mini offer model and a creative testing case, so we can see how you think with real numbers.

We're not looking for perfection. We're looking for a growth obsessed digital weapon who has their best work ahead of them.